Hourglass Entrepreneurs

The financial woes facing the country seem to have drained the hope and optimism we normally feel at the turn of a new year.  The US economy is suffering  ramifications of the mortgage fiasco and  fluctuating fuel costs.  Global economists fear the down turn of the United States will spawn a world wide recession.  Compounding the problem is the populations’ natural tendency to cut personal spending, which can result in an all out depression.

 The greatest difficulty is avoiding the fear and paralysis brought on by  talk of a recession.  The fact is, recessions are great for business, you just have to be in the right business!
US economic history reveals the cyclical nature of recessions.  Generally every eight years the economy turns upside down.  This however is not as bad as it seems.  There have been many fortunes made in difficult economic times.  Historically the Network Marketing Industry has prospered during a recession.  

MLM companies have shown tremendous growth in poor economy. The fact is consumer spending remains high and people are less apt to change careers when they are doing well.  When the recession forces them off that very comfortable couch, they begin to look at their options.  Now that we are facing a global recession there are countless opportunities for you world wide. 

A detailed look at the history of Network Marketing dating back to 1937 demonstrates the boom of MLM during past recessions.  When faced with a recession and personal financial turmoil, intelligent people look for alternate sources of income.  Increasingly the answer has been MLM, and history is set to repeat itself. 

It is essential to understand the correlation between low cost entrepreneurship and the economy.  Recession forces people to open their minds to new business opportunities.  Additionally, the increasing losses on the stock exchange will play a role in this current scenario.
As Baby Boomers, who turn retirement age in numbers over five thousand every day,  watch their life savings dwindle, they too will be searching for supplemental income. 

The time is now to prepare yourself for this incredible growth of the Network Marketing Industry.  If you are currently in a business, expand your marketing and leverage the internet.  If you are not, finding a MLM with a knowledgeable team should be a priority. 

Robert Kiyosaki,  of Rich Dad Poor Dad  fame, has a video on You Tube you can see with a simple search.  He explains the advantages of Direct Sales Companies.  More recently Donald Trump has stated MLM is the best option for generating wealth in a poor economy.
 
The dramatic growth in technology and the internet have revolutionized the Network Marketing Industry.  It is reasonable to make a small fortune without ever contacting your warm market.  There are millions of qualified individuals searching for an opportunity every day.  The internet and Web 2.0 allow you to build a global organization from the comfort of your home. 
 
So, embrace the economy - you’re timing could not be better!   The hot tip today is the pre-launch of a MLM owned by a $200 million dollar infomercial company, and at the, launch they will be flooding the airwaves with infomercials designed to drive sales.  Kiiera is being talked about as becoming bigger than Monavie due to the media blitz that will be upcoming.  Remember, the timing factor is critical in turning this economic crisis in your favor.

David Loren Sullivan is an internet entrepreneur and writes a blog designed to assist others in internet marketing.  Understanding that taking immediate action when opportunity presents itself, David will be accepting new affiliates to join him in Kiiera.  You will find more information about Kiiera at:   www.DavidSullivan.mykiiera.com

Internet marketing is a term used to describe techniques that leverage the internet for attracting customers and driving traffic to your business.  Internet marketing is more than just search engine marketing. More importantly, it is the online promotion of products and services.

Internet marketing is an acquired taste and requires time, effort, and careful preparation. The payouts, however, can be incredibly high.  The key to successful marketing is knowledge; more specifically, the knowledge to build a “list.”  Knowledge will maximize your online business opportunities and catapult you far ahead of the competition.

The first step in your internet marketing journey is to create a fantastic product to sell online or to find a good affiliate program so you can sell someone else’s product online for a commission.  There are some very fine affiliate opportunities in the MLM (“multi-level” marketing) world.  The goal is to find a good product that really sells.  Without the right product, truly successful internet marketing is next to impossible.

Your next step, after finding your fantastic product, is to get the product in front of as many people as you possibly can.  When people visit your website, it is crucial that they leave their contact information.  At a minimum, get a name and email address.  A phone number is important, but not 100% necessary in this day and age.  This can be accomplished by using a lead capture page or a simple contact form on your website.  With good contact information, you can begin building a list – the golden list – of qualified prospects that will lead to sales, repeat sales, cross-sales, and up-sales.

Many people don’t just “give up” this information.  You must present good reason for every person who visits your website to leave their contact information.  Take a look at the situation from your visitor’s perspective and decide what it would take for you to leave your contact information on a website for someone else selling that same product.  Integrate this incentive into your website and…you’ve begun to build your golden list.

Simple ways to drive traffic to your website are by using (1) Traffic Exchanges (easiest method), (2) YouTube videos (people like personal branding), and (3) Article submissions (best method).  You will also want to closely monitor the number of unique submissions and number of visits to your site, so you get a good idea of what works best for you and your business.

If you’re going with affiliate marketing, commissions range between 30% - 75%.  If you created your own fantastic product, you could potentially make 100% from your sales. You can see that marketing and selling your own product is considerably more profitable; however, there is much more time and effort involved.  No matter which internet marketing route you choose, it is easy to see the money is there for the taking.  So, what now?

Strategy is your next obstacle to tackle.   This means defining and tracking objectives and goals for your business.  An everyday routine is equally important in internet marketing.  The secret to success is in this daily routine. Where you are in life today is the result of what you did yesterday. So an online strategy with clearly defined goals and objectives is just as important as goals and objectives in life.  For example, if you say you will make 20 follow-up calls today or send out 50 emails, don’t go to sleep until you do.  You must hold yourself accountable to your goals and objectives.

Internet marketing is relatively inexpensive when compared with the opportunity to potentially make thousands more than you do at you regular job.  Plus, you get other perks like being your own boss and wearing your pajamas to the “office.”  Getting your product or service in front of your target market on the internet is your first hurdle.  Once that has been accomplished, the next important focus is in building your golden list of qualified prospects.  The golden list will put you a step ahead of the average internet marketer, help generate potential sales…and the money will follow.