A very effective method of internet marketing is pay-per-click advertising. The cost varies with each search engine. Due to its popularity, Google is on the upper end of the cost scale. There are other smaller engines that cost much less “per click.” I recommend Bid4Keywords and 7Search. Once your ads are written and published, you next step is to create a good landing page.
Recall that a landing page (also called “lead capture” page) is a one-page “site” that is used to “capture” a prospect’s contact information. It is simple to create a landing page, but how you go about it is very important. Designing your own unique landing page is essential to building your Golden List – the list of qualified prospects that will eventually lead to sales, repeat sales, cross-sales, and up-sales. Your Golden List is the key to success in the realm of internet marketing.
When designing your landing page remember to give them what they want! Connect the landing page to the advertisement if you want any chance at converting the lead. When writing ads, consider what they will see (on the landing page) immediately after they click it. Does it meet their expectations? Is it focused or too general? Does it encourage them to take the action you want them to take?
I cannot stress enough the importance of landing pages. I have seen conversions double, even triple, with small tweaks like color or font changes. I am constantly amazed at how these seemingly insignificant updates can have such a dramatic impact on your bottom-line. BlinkWeb is an excellent, free internet marketing tool that allows you to create high-quality, custom sites using drag-and-drop functionality.
When you’ve finally created your landing page, test everything! Use split testing, dynamic landing pages, and everything you can to get the most out of your hard-earned advertising dollar. Imagine how you could pad your bottom-line by doubling your conversion rate. Creating and using the right landing page is easier than you think. Get started today and build a better business tomorrow.
